Image Optimization
Overview
Many online services need to display a large number of images – to showcase products, promote content, or illustrate key information. But unoptimized images can hurt performance (long loading times) and user experience (images don’t fit the screen properly).
With this feature, automatically compresses and transforms your website’s images in real time, adapting them to each user’s device and screen size. It delivers visually perfect images with no perceived loading time, ensuring the best possible user experience.
Functionalities
- Convert your images from/to : JPG, GIF, BMP, PNG, SVG, WebP
- Adjust your image dimensions : resize/crop
- Pick your compression level for the right quality/weight balance
- Add watermarking to your images
Use Case : Launch of a New Smartphone Series on an E Commerce Site
An e-commerce website publishes a landing page for a new series of popular smartphones. The page showcases around 50 items (different colors, screen sizes, memory options, and accessories), each with a high quality promotional image.
Without optimization, 50 images at 1 MB each means 50 MB to load the page. With unstable 4G in the subway for instance, a potential customer has to wait several seconds for the page to load, with poorly cropped images. This leads to losing the customer.
With Image Optimizer, all images are automatically compressed and resized. The page weight is reduced to about 3 MB, and the customer can access it almost instantly. Images perfectly fit their screen and device. Customer will more likely stay and complete a purchase.
Benefits
- Enhanced Speed: Reduce image file size to dramatically improve page loading times.
- Lower Traffic Cost : Compressed and resized images reduce total data usage, reducing your traffic and hosting costs.
- Great User experience : Automatically adapt image format, size and dimensions to the user’s browser and screen device.